Turning a logo into hoodies, shirts, and other merch people actually want to wear is about designing for identity first and promotion second. Businesses that treat merch as walking billboards usually end up with boxes of unsold shirts; those that design merch like a clothing line build loyalty and free advertising at the same time. onlineyougrow+1 ​ Why merch fails (and how to avoid it) Most small businesses start with the obvious: slap the logo big and centered on a cheap T