Branding and logo design are connected, but they’re not the same—and understanding the difference is what helps serious businesses stand out instead of looking like every other template‑based brand online. inkbotdesign+1 ​ Branding vs just a logo: the core difference A logo is a symbol or word mark that identifies your business; branding is the full system of visuals, words, and experiences that make people remember and trust you. When a business says “I just need a logo,” wh